Thaum nws los txog kwv yees cov xwm txheej ntawm 2020, tsis muaj ib tus neeg hauv ntiaj teb muaj lub zeem muag 2020. Tab sis xyoo 2021 tsis tuaj yeem ua tau zoo liturbulent raws li nws cov thawj ntawm yog li tej zaum qee qhov kev twv ua ntej yog nyob rau hauv kev txiav txim.Charlie Kortensnug qee qhov luam tawm cov tuam txhab ua lag luam dab tsi 12 lub hlis tom ntej no muaj nyob rau hauv khw rau digitally luam ntawv textiles

Kev lag luam luam tawm tau muaj xyoo nyuaj, tab sis qhov ntawd tsis txhais tau tias nws tsis muaj kev cia siab. Textile luam ntawv tau ua pov thawj tias nws tuaj yeem nyob tau zoo nyob hauv hiav txwv ntawm cov teeb meem thiab muaj ntau qhov kev cia siab tias kev ua lag luam yuav loj hlob thoob plaws xyoo 2021.

Ib lub tuam txhab uas muaj 'txoj kab ke cog lus zoo,' nyob rau xyoo tom ntej yog EFI thiab nws txoj haujlwm Reggiani, raws li nyob rau sab qaum teb Ltalis. Vim nws qhov chaw nyob lub tuam txhab yog ib tus thawj nyob sab nraud ntawm Tuam Tshoj kom hnov ​​qhov cuam tshuam ntawm Covid-19. Tseem, raws li Adele Genoni, tus lwm thawj coj thiab tus thawj tswj hwm ntawm EFI Reggiani, piav qhia, qhov no tsis tas yuav yog qhov tsis zoo. 'Thaum ntxov thaum Lub Peb Hlis peb tab tom saib' qhov qub ib txwm tshiab 'thiab npaj nrhiav cov hauv kev rau thaum muaj kev kub ntxhov.Txhua tus kab mob kis thoob qhov txhia chaw peb tsis tau tso tseg txoj kev hloov pauv tshiab, thiab peb tau tso cov txheej txheem tshiab nyob rau hauv kom muab peb cov kev daws teeb meem rau peb cov neeg siv khoom . '

Ms Genoni hais tias nws yuav tsum yog xyoo zoo siab rau cov tshuab luam ntawv digital xws li, 'Cov saw hlau tau luv dua, nrog cov khoom lag luam tau tsim los ze rau cov neeg siv khoom. Thaum koj xav txog digital qhov zoo ib puag ncig, muaj peev xwm ua haujlwm luv, ua tau zoo, sib xws nrog cov khw muag khoom online thiab muaj peev xwm ua tus kheej thiab kho kom haum, nws yog qhov zoo tshaj plaws haum. '

Cov ntsiab lus no, rov hais dua, tus kheej, muaj kev ruaj ntseg thiab nce kev ua haujlwm online yog cov uas tau pom meej ntawm qhov ua ntej ntawm ntau tus tib neeg lub siab, tab sis kev loj hlob ntawm cov khoom dai kom zoo nkauj kuj tau pom qhov muag. UK thiab Ireland, hais tias, '2020 tau muaj kev nyuaj siab tsis txaus ntseeg rau txhua tus tab sis peb tau pom kev loj hlob hauv kev kho kom zoo nkauj thiab tus kheej, nrog ntau tus neeg koom nrog DIY thiab txhim kho lub tsev thoob plaws Lockdown.

'Peb kuj tau pom qhov nce hauv kev tsim khoom thiab khoom siv, nrog tib neeg siv sijhawm los ua lawv lub tsev rau hauv tsev. Qhov kev loj hlob ntawm cov neeg siv khoom thov tau teeb tsa cov qauv uas peb vam tias yuav coj mus rau xyoo 2021. Tib neeg txoj kev yuav khoom tau raug yuam kom hloov pauv los ntawm kev tsis mus xyuas cov cib thiab cov khw muag tshuaj khib, lawv tau tshawb pom ntau cov khoom lag luam online, thiab qhov ntawd tau tsav xav tau cov khoom lag luam tus kheej thiab ua khoom plig. '

Raug sab hauv thaum Lub Sijhawm Lockdown, tib neeg tau hloov lawv lub tsev mus rau hauv tsev

Qhov kev hloov pauv ntawm cov ntawv thov nce hauv qhov muaj npe hauv xyoo 2020, tom qab ntawd tswj hwm qhov xwm txheej tshiab hauv 2021, yog ib qho uas tseem tau lees paub los ntawm PhilMcMullin, tus thawj tswj muag, ProGraphics ntawm Epson. 'Qhov nce ntawm tus kheej thiab kev xaj lub vev xaib uas peb tau pom nyob rau lub sijhawm Lockdown zoo li nws tsuas yog txuas ntxiv txhim kho ntxiv thaum peb tsiv mus rau lwm xyoo,' nws piav qhia. 'Muaj ntau yam lag luam tam sim no muab tus kheej T-shirts, khob, duab, keyrings thiab ntau ntxiv tau txhawb qhov tseem ceeb ntawm kev ntseeg tau, xav tau luam ntawv digital.'

Kom meej meej sab hauv décor thiab tus kheej tau dhau los ntawm lub hnub nyoog dhau ntawm qhov teeb meem, lawv tau hais qhia dua los ntawm HP's Johan Spies, WW& EMEA tus tswj hwm cov khoom lag luam qis, textiles. 'Xyoo no peb cov neeg feem coob tau ntsib li cas peb lub tsev dhau los ua chaw ua haujlwm, qhia peb cov menyuam, tawm dag zog, thiab so kom txaus, thiab zoo li peb tau pom kev ua lag luam kho kom zoo nkauj sab hauv loj hlob raws li,' Mr Spiers hais. 'Peb kuj tau pom tias xyoo no muaj coob tus neeg siv khoom xav tau lawv txoj haujlwm luam ntawv los ua tus kheej.

'Kev thov rau digital thiab kev luam ntawv tus kheej tau nce ntawm 7.2% txhua xyoo raws li cov neeg siv khoom thiab cov lag luam txiav lawv txoj haujlwm luam ntawv raws li lawv xav tau. Hauv kev teb rau qhov kev hloov pauv no, luam cov chaw muab kev pabcuam uas tuaj yeem ua tau raws li qhov kev xav tau no yuav yeej lub khw.

Rau nws ib feem George Benglopoulos, CEO ntawm Polyprint hais txog yuav ua li cas thov rau DtG cov khoom tseem muaj zog txawm hais tias muaj kev sib kis loj. Nws hais tias vim qhov no, thiab nce hauv ib qho tawm thiab xaj online, cov tuam txhab tau yuam kom ua haujlwm raws li xav tau, tsis muaj cov khoom lag luam. 'Kev yoog raws yog tus yuam sij ntawm no' Mr Benglopoulos piav qhia. 'DtG luam tawm-xav tau tus qauv kev lag luam yog qhov zoo rau kev ua haujlwm hauv web. Covid-19 tau hloov pauv kev ua lag luam, ua kom nrawm rau kev lag luam e-lag luam, nyuaj txoj kev lag luam ib txwm muaj thiab tsim kev hloov pauv hauv kev lag luam textile. Nws tiag tiag nqis los rau tus nqi ib zaug luam tawm, sijhawm ua haujlwm ntawm koj lub tshuab luam ntawv thiab ROI nrawm nrog kev nqis peev tsawg. Kev xav tau tawm ntawm cov kab kos, tab sis kev muab khoom yog qhov nyuaj, vim tias kev xa khoom thoob ntiaj teb tau raug txo qis.

Rob Goleniowski, lub taub hau muag ntawm Roland DG, UK thiab Ireland, tseem tab tom saib qhov kev hloov pauv no mus rau kev lag luam e-lag luam. Nws hais tias, 'Covid-19 txwv tsis pub ua rau cov neeg siv khoom siv online mus yuav khoom thiab rau kev sib cuam tshuam, thiab qhov kev hloov pauv no tsuas yog teeb tsa txuas ntxiv mus. Raws li qhov tshwm sim, nws tau dhau los ua qhov tseem ceeb rau kev lag luam luam ntawv txhawm rau ntxiv dag zog rau lawv hauv online txhawm rau txhawm rau nce kev lag luam online thiab coj mus rau hauv kev lag luam tus kheej zuj zus uas tau teeb tsa kom mus txog billion 1 nphom hauv 12 lub hlis tom ntej. '

Cov neeg siv khoom tshiab, daim ntawv thov tshiab

Cov ntawv xov xwm tau pom zoo tso rau kom tiv dhau kev sib kis ntau dua li lwm qhov ntawm kev lag luam luam ntawv. Tsis muaj ib yam dab tsi uas nyob ntawm kev tos txais qhua, kev nthuav tawm lossis kev ncig ua si tuaj yeem ua thaum cov haujlwm tau raug kaw, tab sis, raws li peb tau pom, kev thov nyob ruaj khov rau décor, khaub ncaws thiab lwm yam khoom muaj feem. Peb tau kov ntawm qhov ntawm qhov no twb tau ua lawm, tab sis daim ntawv thov twg yuav txuas ntxiv ua rau kev loj hlob hauv kev lag luam, thiab cov neeg siv khoom twg lawv yuav ua lag luam?

Ib thaj chaw pom tseeb, hais los ntawm Polyprint kev muag khoom thiab txhawb tus saib xyuas Kostis Gounaris, yog cov khoom lag luam tshoov siab los ntawm Covid-19. Nws hais tias 'Tib neeg yuav tsum nyob nyab xeeb thiab tiv thaiv thaum muaj kev kis thoob qhov txhia chaw tau yuam kom tsim ntau lub ntsej muag lub ntsej muag,' nws hais. 'Daim npog ntsej muag nrog tus kab mob tsis siv tshuab thev naus laus zis tau tshawb fawb thoob plaws ntiaj teb. Peb xav tau los qhia peb tus kheej dhau lub sijhawm nyuaj no, tau tsim daim npog ntsej muag tus kheej nyiam, qhov uas lawv tau luam tawm nrog cov qauv tsim zoo. Cov kev hloov pauv no yuav hloov mus dhau cov tsoos tsho yav tom ntej rau cov khoom siv xws li thom khwm, siv tawv, khi, hnab thiab hnab.

PersBiz, Roland DG lub khw online digital, ua rau cov muab kev pabcuam luam tawm pib muag online thiab muab kev xaiv tus kheej rau cov neeg siv khoom

Hybrid's Mr Newman qhia txog cov khoom lag luam uas tau txais kev txhawb nqa los ntawm kev kaw. Nws hais tias 'Tsev dai kom zoo nkauj, khaub ncaws tus kheej thiab cov khoom siv kho kom zoo nkauj tau pom kev loj hlob lawm thiab qhov kev hloov pauv yuav txuas ntxiv mus,' nws hais. 'Cov khoom siv nyob ib puag ncig lub tsev uas tau hloov kho raws li tus neeg yuav khoom yuav tsum tseem yuav txuas ntxiv mus kom muaj koob meej. Cov kev xaiv tshwj xeeb thiab lub peev xwm los tsim cov xim sib txawv ntawm cov qauv tsim tam sim no uas tom qab ntawd luam tawm digitally thiab xaj kom luv luv koom nrog tus neeg yuav khoom hauv cov txheej txheem muaj tswv yim, uas tus nqi them tuaj yeem them, tsuas yog koj tuaj yeem them ntau dua rau qhov ua-rau-ntsuas nplua los ntawm Saville Row dua li ib qho yuav 'tawm ntawm tus pas'. '

Nws zoo li cov kev lag luam no yog txhua tus tab tom saib xyuas. Ms Genoni tseem taw qhia txog kev loj hlob hauv tsev décor thiab khaub ncaws hnav, uas nws hais tias yav dhau los tau tsav los ntawm kev nce qib thoob ntiaj teb ntawm cov neeg nruab nrab thiab kev ua neej nyob ua ke, thiab tau nrawm dua los ntawm Covid thiab nco qab txog kev noj qab haus huv thiab kev nyob zoo. Nws hais ntxiv tias, 'Thaum qhov no suav nrog kev xav tau cov khoom lag luam tus kheej, digital yog cov lus teb. Lwm qhov kev hloov pauv peb tab tom saib rau qhov laj thawj zoo sib xws suav nrog kev tsim khoom lag luam textile thiab kev ua kis las, qhov no yog qhov uas peb txhawb peb cov txheej txheem kev nyab xeeb ntau yam xws li sublimation ncaj qha vim nws ua rau muaj kev nkag siab zoo los ua ke kis las, thiab yog li kev noj qab haus huv lub cev, nrog kev nyob ruaj khov. '

HP's Mr Spies hais tias, 'Cov khoom siv khoos phis tawj ntawm tus kheej hauv txhua ntu tau loj hlob nyob rau qhov muaj koob meej, tshwj xeeb yog cov uas muag hauv khw muag khoom online. Peb lub network ntawm PSPs tshaj tawm tias luv luv, kev tsim kho tau tus kheej thiab xa khoom sai yog qhov tseem ceeb tshaj plaws rau lawv cov neeg siv khoom, thiab tus neeg siv tus cwj pwm no tseem yuav txuas ntxiv kev loj hlob hauv kev lag luam. Tus kheej cov kis las kis las thiab cov khoom sib sau ua ke yuav txuas ntxiv mus thiab muaj peev xwm xa qhov no ntawm ib nrab kev lag luam yuav yog qhov tseem ceeb rau kev ua tiav. '

Mr Goleniowski hais ntxiv tias Roland lub hom phiaj kev lag luam tsis tau hloov pauv rau xyoo dhau los, tab sis peb tau yoog kom nthuav peb qhov kev tsom mus thiab txhim kho kev daws teeb meem ntau dua rau tsis tsuas yog xim-sub, tab sis DtG thiab lwm yam kev kho kom zoo nkauj sab hauv. Kev kho kom zoo nkauj sab hauv tau nthuav tawm qhov kev cia siab nyob rau lub sijhawm nyuaj no, txheeb ze rau lwm pawg luam ntawv, thiab kev ua lag luam yog ob tus lej kev loj hlob thiab kwv yees mus txog $ 7.8bn los ntawm 2023. Peb tuaj yeem cia siab tias yuav pom qhov nthuav dav zuj zus ntawm cov khoom siv hauv tsev luam hauv xyoo 2021. , los ntawm kab hlau rhuav mus rau ntaub pua rooj rau cushions. '

Yawg McMullin hais tias Epson qhov muaj feem thib yog ua kom tau txais txiaj ntsig zoo los ntawm qhov tsis txaus siab txuas ntxiv ntawm cov khoom lag luam. Nws cia siab tias yuav pom kev loj hlob txuas ntxiv hauv kev tsim khoom hauv zos thoob plaws tebchaws Askiv, tshwj xeeb tshaj yog hla kev zam, raws li cov tuam txhab tsim khoom kom tau txais kev tswj hwm ntau dua ntawm lawv cov saw khoom.

'Peb tab tom tsom mus rau cov neeg tsim khoom hauv tebchaws Askiv,' Mr McMullin piav qhia. 'Qhov twg yav dhau los lawv tau luam tawm textiles txawv teb chaws thiab ua tiav hauv zos, peb tab tom hloov lawv cov lag luam tawm ntawm qhov no thiab mus rau kev tsim khoom hauv cheeb tsam kom muab kev tswj hwm lawv cov khoom lag luam zoo dua raws li lub sijhawm, zoo, raug nqi thiab pov tseg. Kev txwv tsis pub Covid tau muaj nyob rau hauv cov khoom lag luam hla cov haujlwm sib txawv tau yuam ntau lub tuam txhab los txiav txim siab yuav ua li cas reshoring tuaj yeem hloov lawv txoj kev lag luam kom zoo dua.

Epson hais tias nws qhov kev cog lus rau cov khoom lag luam tau rov qab los ntawm kev qhib lub Hoobkas tshiab hauv Nyij Pooj, tsim Monna Lisa ntau.

'Yog tias koj nyob hauv kev lag luam textiles, koj yuav xaj 3000 ntawm cov khaub ncaws tib yam los ntawm Tuam Tshoj kom tau txais tus nqi raug. Tab sis kev ua lag luam tsis xav tau 3000 ntawm cov khaub ncaws zoo ib yam tab sis xav tau ib yam khoom tshwj xeeb rau ib tus neeg siv khoom, yog li cov tuam txhab yuav tsum tau npaj yuav ua li cas lawv tuaj yeem ua raws li cov qauv no hauv 2021. '

Pob zeb

Kev lag luam textile tau kwv yees kwv yees tias yog ib qho ntawm kev luam ntawv digital ua rau thaj chaw loj hlob, uas tau tsav los ntawm nws cov peev txheej ruaj khov, xav tau cov khoom lag luam tus kheej thiab nws txoj hauv kev yooj yim rau kev nkag mus. Tab sis nrog ntau lwm qhov ntawm kev luam ntawv tau tsim kom zoo dua, cov ntawv tseem ceeb npaum li cas los luam cov tuam txhab lag luam? Cov lus teb yog qhov tseem ceeb thiab muaj suab nrov, 'heev.'

'Textiles yeej ib txwm yog lub hauv paus rau peb,' Ms Genoni hais txog EFI Reggiani. 'Peb ib txwm tau paub txog lub sijhawm muaj tswv yim thiab lub peev xwm ntawm kev hloov pauv digital. Raws li qhov peb tau rov ua dua tshiab tag nrho peb cov tshuab luam ntawv digital hauv xyoo tas los, ib zaug dhau los tau hloov pauv cov cai. Peb qhov kev cog lus tau raug pov thawj tsis ntev los no los ntawm peb yeej qhov khoom plig InterTech, thawj zaug tau tshaj tawm rau kev daws teeb meem textile, thiab los ntawm kev muaj npe nrov ntawm peb BOLT hauv kev lag luam xws li Ltalis thiab Pakistan, qhov twg yog plaub lub EFI textile tshuab luam ntawv nyuam qhuav tau teeb tsa.

Mimaki tuaj yeem khav theeb cov ntawv pov thawj zoo ib yam. 'Newman hais tias' Kev daws teeb meem textile tau yog ib feem ntawm peb txoj kev lag luam txij li xyoo 1990, ' 'Mimaki tau siv los ua kom muaj zog ntawm kev luam ntawv digital thiab cov haujlwm no tseem yog qhov tseem ceeb rau lub tuam txhab, nrog cov khoom lag luam tshiab ntxiv nyob rau lub hlis tsis ntev los no suav nrog kev sib xyaw Tx300P-1800MkII dye-sub/direct-to-textile printer.'

Rau Mr Goleniowski Roland tau qhia nws qhov kev cog lus 'los ntawm peb cov peev txheej los coj mus rau ZT-1900, EJ-DECO, XT-S thiab ntxiv rov qab rau RT-640M. Txhua yam khoom lag luam no muab kev xaiv thiab yoog raws rau cov neeg tsim khoom lag luam textile thoob plaws ntau qhov kev thov. Cov neeg siv khoom no feem ntau kuj muag lwm cov khoom lag luam uas tuaj yeem tsim tawm ntawm lwm lub tshuab Roland DG, yog li peb kev nqis peev yog hais txog kev tso cai rau peb cov neeg siv khoom siv peb lub tshuab ntau dua nyob rau ntau qhov ntawm lawv kev lag luam. Nws yeej yeej! '

Yawg McMullin taw qhia tias, 'Kwv yees li 5% ntawm lub ntiaj teb cov khoom lag luam tau luam tawm digitally thiab Epson pom txoj hauv kev loj hlob zoo hauv kev hloov pauv kev lag luam ntxiv, uas yog pom los ntawm kev qhib ntawm peb lub Hoobkas tshiab hauv Nyij Pooj, tsim Monna Lisa ntau. Peb tau muaj qee qhov khoom siv loj dua rau qee lub sijhawm tam sim no thiab nrog kev tshaj tawm tshiab Monna Lisa ML-8000 peb muaj cov khoom lag luam tsim khoom lag luam uas peb ntseeg tias yuav ua rau ntau dua rau cov tuam txhab me uas tsim cov khoom lag luam ntau hauv zos . '

Adele Genoni nrog EFI's InterTech Award, thawj qhov khoom plig rau kev luam ntawv

Nws yog DtG tus kws tshaj lij Polyprint uas tuaj yeem khav theeb tshaj plaws kev lees paub ntawm textile txoj kev loj hlob, tshaj tawm kev tsim nws cov chaw muag khoom Polyprint USA, raws li hauv North Carolina, tsuas yog lub hlis no (Kaum Ob Hlis 2020). 'Lub koomhaum tshiab no yuav ua haujlwm cov neeg ua haujlwm tau zoo thiab khaws cia kom zoo dua rau Polyprint cov neeg siv khoom siv tam sim no thiab yav tom ntej, tsim kom muaj kev sib raug zoo nrog nws cov neeg siv hauv Asmeskas,' ua tiav Mr Benglopoulos. 'Polyprint txoj kev loj hlob thoob plaws tebchaws Asmeskas nrog ua tib zoo xaiv cov tswv lag luam yuav pab txhawb kev ua haujlwm tau zoo los ntawm kev xa cov neeg siv khoom hauv zos txhawb nqa thiab tsim kev lag luam rau txhua tus neeg suav nrog.'

Lub sijhawm zoo siab tiag tiag.