Tau ntau xyoo kev lag luam textiles tau suav tias yog thaj chaw loj hlob loj rau kev luam digital. Kev hloov pauv hauv kev kho kom zoo nkauj thiab kev lag luam, nrog rau qhov xav tau thiab tus kheej qhov zoo tau muab los ntawm digital, tau sib koom ua ke kom muaj txiaj ntsig zoo. Tom qab ntawd tuaj txog tus kabmob coronavirus. Yuav muaj kev cuam tshuam dab tsi rau tus kabmob kis thoob qhov txhia chaw rau qhov kev nthuav dav no?CharlieKortenstham nrog qee lub tuam txhab uas tau ua thawj coj ntawm kev luam ntawv luam ntawv kom paub

Ib yam li cov digital tau nthuav dav kom txeeb tau qhov sib faib ntau dua ntawm kev ua lag luam luam tawm tag nrho, yog li nws tau tsim ntau thiab ntau dua ntawm qhov muaj nyob hauv ntiaj teb textiles. Cov khaub ncaws, kho kom zoo nkauj, kos npe mos muag thiab lwm thaj chaw tau pib nkag siab lub sijhawm digital luam ntawv yuav tsum muaj thiab nws zoo li qhov teeb meem tam sim no yuav tsis muaj kev cuam tshuam ntau heev rau qhov kev hloov ntawd ...

Kev loj hlob

'Kev lag luam luam ntawv luam ntawv digitally tau ntsib ob-tus lej txhua xyoo kev loj hlob thoob ntiaj teb, kwv yees kom mus txog $ 5.5 nphom los ntawm 2023, raws li kev tshawb fawb los ntawm Smithers Pira,' hais tias Michael Lewis, HP tus thawj tswj hwm hauv kev tsim khoom loj. 'Hauv tebchaws Askiv, peb tab tom pom zoo ib yam li kev txav mus los hauv khw thiab muaj suab nrov tiag tiag nyob ib puag ncig cov luam ntawv digital. Peb tau pom nws ntawm kev muag khoom txij li peb tau pib ua HP Stitch S Series xyoo 2018 ntawm Fespa, thiab hauv kev nthuav dav cov neeg siv khoom thov rau qhov kev xav tau, luv-luv textiles luam ntawv. '

Sharon Donovich, tus thawj tswj lag luam khoom lag luam ntawm Kornit, pom zoo, 'Nrog kev nthuav dav zuj zus ntawm kev yuav khoom hauv online, kev nyab xeeb, kev tsim khoom hauv ທ້ອງ ຖິ່ນ thiab kev kho kom haum, nrog rau qhov tseeb tias cov luam ntawv digital yog thev naus laus zis siab dua thiab muab sai dua, zoo dua thiab txo tus nqi luam tawm, luam tawm digital cheeb tsam loj hlob nyob rau ob peb xyoos tom ntej no yuav yog nyob hauv thaj chaw textile. '

EFI tus thawj saib xyuas nyiaj tau los Frank Mallozzi hais ntxiv, ‘Kev luam tawm digital muaj kev cia siab txog kev loj hlob zoo hauv ntau thaj chaw lag luam. Muaj tseeb textiles yuav yog ib qhov nrawm tshaj plaws ntawm kev loj hlob. Ntau tus neeg tsim khoom siv textile tau hloov pauv mus rau digital, suav nrog EFI Reggiani cov neeg siv khoom uas pib siv peb cov khoom sib hloov sib piv tab sis tau txiav txim siab tias digital, nrog kev ua tau zoo thiab tsim tau peb tuaj yeem muab, yog yav tom ntej. Cov kab ke peb tau tsim nyob ib puag ncig digital rau cov neeg siv khoom no yog qhov tseem ceeb los ua kom muaj kev hloov pauv mus rau digital thiab kev daws teeb meem, xws li EFI Reggiani BOLT ib lub tshuab luam ntawv ib zaug-lub tshuab luam ntawv digital sai tshaj plaws ntawm lub khw-uas yuav pab ua kom nrawm dua hloov dua siab tshiab. '

EFI hais tias kev zam kev nrawm tau teeb tsa los ua lwm tus neeg siv khoom loj uas ua rau nce kev luam ntawv digital

Sib

Yog tias kev mob kis thoob qhov txhia chaw tsis cuam tshuam rau kev loj hlob ntawm cov luam ntawv digital, zoo dua, tab sis nws puas yuav hloov pauv kev lag luam tshwj xeeb? Thaum nug tias nws xav li cas tej zaum yuav cuam tshuam, Ms Donovich tau hais tias, 'Nws zoo li qhov teeb meem tam sim no yuav ua rau muaj kev hloov pauv hauv tus neeg siv tus cwj pwm thiab cov qauv uas tau pib ua ntej kev sib kis yuav loj hlob thiab yuav cuam tshuam rau kev lag luam textile sai dua.

'Kev yuav khoom hauv online ua rau cov neeg yuav khoom yooj yim sib piv tus nqi ntawm cov khoom lag luam. Cov neeg tsim khoom tau hloov pauv mus rau online kom mus txog qhov kawg cov neeg siv khoom zoo dua. Ib qho ntxiv, cov neeg siv khoom tam sim no tab tom nrhiav txoj hauv kev tshiab thiab muaj tswv yim los nthuav qhia lawv tus kheej, khaub ncaws yog qhov nrov tshaj plaws los ntawm qhov tshwj xeeb, kev hloov lossis kev nyiam tus kheej, kev nyiam, thiab cov lus. Piv txwv li 74% ntawm Millennials thiab Generation Z txaus siab yuav cov khoom lag luam uas yog tus kheej rau lawv tus kheej nyiam/ua tshwj xeeb rau lawv. Cov neeg siv khoom txaus siab them 20% ntxiv rau cov khoom lag luam tus kheej. '

Mr Mallozi hais ntxiv tias, 'Kev kub ntxhov tuaj yeem ua rau qee qhov kev hloov pauv uas twb muaj lawm. Yog lawm, nws yog ib qho tseem ceeb kom nco ntsoov tias kev sib kis kis tau hloov pauv li cas tib neeg yuav khoom. Ib cag los ntawm kev loj hlob ntawm kev yuav khoom hauv online, tus neeg muag khoom hauv tus kheej tau hloov pauv ntau thiab EFI cov neeg siv khoom tau nyob ntawm kab ua ntej nrog kev hloov pauv. '

Kev kho tus kheej yog lwm thaj chaw muaj zog zuj zus, raws li Mr Mallozzi hais tawm, 'Zoo ua ntej muaj teeb meem, thiab tam sim no ntau dua li yav dhau los, cov neeg siv khoom lag luam ua lag luam pom lub peev xwm rau kev hloov pauv ntau dua, hloov pauv thiab ntau yam SKU kev lag luam kom loj hlob muag-txhua yam uas xav tau ntau zaus cov duab hloov pauv uas haum rau cov ntawv luam tawm tus nqi. Lwm qhov kev xav tau ntawm cov neeg siv khoom loj ua rau luam tawm digital hauv textile, zam sai, tsis tas yuav cuam tshuam nrog kev kub ntxhov, tab sis yuav txuas ntxiv mus. Nws cuam tshuam tag nrho cov phiaj xwm txhawm rau txhim kho cov saw khoom thiab txo lub sijhawm xav tau los tsim cov qauv tshiab. Peb cov EFI Reggiani cov tshuab luam ntawv digital zoo kawg nkaus haum rau qhov kev hloov pauv no, thiab nws yog vim li cas thiaj li muaj ntau lub npe lag luam zam - suav nrog cov npe tsev neeg hauv kev zam sai - vam khom lawv rau kev tsim khoom.

Mr Lewis tau hais tias ib qho ntawm qhov kev hloov pauv loj tshaj plaws tuaj yeem yog kev nce hauv cov tuam txhab rov qab tsim khoom mus rau Tebchaws Europe, piav qhia, 'Peb tab tom saib ntau thiab ntau tus neeg tsim khoom hloov chaw luam ntawv hauv ib cheeb tsam, ua tsaug rau kev luam tawm digital. Qhov yooj yim nws qiv txhais tau hais tias cov tuam txhab tsis txwv rau tso cov khoom lag luam yam tsawg kawg nkaus los ntawm txawv teb chaws. Peb tau pom ntau qhov kev lag luam textile tsiv mus rau UK.

'Raws li Kev Tshawb Fawb Txog Kev Tshawb Fawb Xyoo 2019, Tebchaws Askiv yog lub khw muag khoom lag luam loj tshaj plaws thib 15 hauv ntiaj teb, nrog rau tus nqi ntawm kev tsim khoom tau nce txij li xyoo 2009, thiab xa tawm kev loj hlob thoob plaws feem ntau ntawm cov khaub ncaws txij li xyoo 1990. Tag nrho cov nqi tsim tawm ntawm UK textiles yog tsim nyog qis dua billion 9 nphom thiab loj hlob, thaum lub ntiaj teb cov khaub ncaws ua lag luam ib leeg muaj tus lej tag nrho ntawm qis dua £ 1.3 trillion (2014).

Kornit's 10-channel Presto textile tshuab luam ntawv tsuas yog ib qho kev xaiv hauv nws cov ntaub ntawv

Kornit Ms Donovich tau pom zoo nrog qhov kev ntsuas ntawd, hais tias, 'Kev tso cai/tso cai/tsim khoom hauv ib cheeb tsam, xijpeem koj lub npe nws, nws yuav ua kom nrawm dua thiab pab tsim kev tsim khoom, tsuas yog lub sijhawm tsis tas yuav tuav lossis tsim khoom loj thiab tsis tsim nyog ntawm cov khoom lag luam loj. Nws yuav tso cai teb sai rau kev yuav khoom hauv online, yuav pab kom tsim khoom raws li qhov xav tau ntawm cov khoom lag luam thiab rov qab ua haujlwm rau Europe thiab North America. '

Rau nws ib feem Mr Mallozzi tau hais qhia ceev faj ntau ntxiv, piav qhia tias txawm li cas los xij qhov no yuav muaj peev xwm ua tau nyob hauv Europe, 'Suav tshwj xeeb muaj peev xwm ua kom tseem ceeb hauv kev tsim khoom lag luam thoob ntiaj teb. Ntxiv rau, nrog rau kev luam tawm cov ntawv xov xwm digital tshwj xeeb, muaj lwm lub zog ntawm kev ua si uas yuav tsum txuas ntxiv ua kom muaj kev loj hlob hauv Suav teb thiab thoob plaws Asia-suav nrog qhov xav tau los hloov cov txheej txheem kev sib txuas ntawm cov khoom lag luam, uas yog lub hauv paus loj ntawm kev ua qias tuaj, mus rau ntau txoj hauv kev. '

Cov phiaj xwm yav tom ntej

Yog li, txawm hais tias muaj kev kis thoob qhov txhia chaw, kev kaw nkag mus thiab cuam tshuam txog kev lag luam tsis yooj yim, txhua yam tseem zoo li ci ntsa iab rau kev luam ntawv digital. Vim li cas, cov tuam txhab ua dab tsi txhawm rau kom ntseeg tau tias lawv yog ib feem ntawm thaj chaw loj hlob no?

Ms Donovich tau piav qhia 'Kornit cov kev daws teeb meem yog tsom mus rau kev hloov pauv ntawm kev lag luam textile. 'Txhua xyoo peb coj cov txheej txheem nrawm dua, qis COO thiab qis CPP, txhim kho kev luam tawm zoo, zoo dua thiab softer txhais tes xav los teb cov kev xav tau ntawm kev lag luam, tsim cov cuab yeej tshuaj xyuas thiab txuas mus rau cov cuab yeej tshaj plaws los pab tsim lub Hoobkas me thiab tsim khoom tau zoo. Kornit Digital ntseeg hais tias raws li yam ruaj khov, kev lag luam textile yuav muaj kev nrawm dua txhawm rau hloov pauv mus rau qhov sib thooj thiab xav tau cov khoom lag luam digital, thiab peb tau ua haujlwm zoo los ua qhov kev xav tau no.

Yawg Mallozzi mus kom deb li deb tau qhia tias tus kabmob kis tau zoo tuaj yeem tuaj nrog qee cov ntaub qhwv nyiaj rau cov khoom siv. 'Muaj lwm qhov kev lag luam loj hlob ncaj qha ntsig txog kev kis thoob qhov txhia chaw,' nws piav qhia. 'Cov duab tsis zoo tau dhau los ua qhov tseem ceeb; yuav luag txhua qhov chaw muag khoom, chaw ua haujlwm lossis lwm qhov chaw uas pab pawg neeg sib sau ua ke xav tau cov teeb meem thiab cov duab luam tawm digital lossis cov lus rau cov teeb meem ntawd yog lub sijhawm loj hlob. EFI cov neeg siv khoom kuj tseem tsim cov duab nraub qaum - piv txwv li, cov ntawv txiav hauv pem teb qhia cov neeg siv khoom kom sawv ntsug hauv kab kom tswj kev nyob nrug deb. Ntau tus neeg siv khoom EFI tab tom ua haujlwm hauv ob cheeb tsam no, thiab ntau ntawm peb cov neeg siv khoom siv textile kuj tseem ua lub ntsej muag thiab npog ntsej muag. Thaum cov kev lag luam no tsis hloov tag nrho cov ntim luam tawm los ntawm cov duab ib txwm muaj, cov ntawv thov no yuav yog lub hauv paus rau cov tuam txhab luam ntawv zoo rau yav tom ntej. '

Yawg Lewis tau pom zoo, piav qhia, 'Yog keeb kwm qhia peb txhua yam, nws yog qhov teeb meem ua rau muaj lub sijhawm, cov muab kev pabcuam muab kev pabcuam yuav nrhiav kev daws teebmeem tshiab los pab hloov kho rau txoj hauv kev tshiab ntawm kev ua haujlwm lossis hloov mus rau hauv cov haujlwm tshiab. Peb tau ua peb daim ntawv thov PrintOS Kev Lag Luam pub dawb kom txog thaum Lub Yim Hli los pab peb cov neeg siv khoom tswj hwm lawv cov lag luam zoo dua nyob rau lub sijhawm no. Nov tsuas yog ib ntawm ntau txoj hauv kev peb ntseeg peb tuaj yeem pab peb cov neeg siv khoom, ob qho tib si thaum lub sijhawm nyuaj no thiab dhau lub sijhawm rov zoo uas yuav ua raws. '

'Ntau tus ntawm peb cov neeg muab kev pabcuam luam ntawv tau ua haujlwm nrog cov neeg ua haujlwm txwv kom ua raws li txoj cai kev noj qab haus huv, thaum rov kho cov kab ntau lawm los txhawb kev siv zog. Carly Xovxwm hauv Wellington, Somerset txheeb xyuas qhov xav tau luam tawm cov ntawv nplaum dawb rau cov neeg nyob hauv nroog kom tso tawm sab nraum lawv lub tsev, txhawm rau qhia tias lawv nyob ib leeg. Siv lawv li HP Latex 360 lub tshuab luam ntawv thiab qee lub peev xwm nias qis, Carly Xovxwm muaj peev xwm luam tau cov ntawv ntshiab, ci ntsa iab, thiab tab tom ntsib kev xav tau ntau ntxiv los ntawm lawv thaj chaw hauv cheeb tsam mus thoob tebchaws UK.

'Prime Group tus thawj coj tswj hwm Jon Tolley, raws li hauv Nottingham, UK thiab tau sib yuav rau tus kws saib xyuas mob hnyav hauv Kev Saib Xyuas Zoo, hloov pauv nws qhov kev txawj ntse hauv kev txiav laser thiab yas los ua cov qauv tsom iav thiab twb tau qhia cov qauv tsim tshwj xeeb nrog cov kws tshaj lij Italian luam Pixart. Tus Thawj Kav Tebchaws tuaj yeem ua ntau txhiab tus visors txhua hnub thiab vam tias yuav nce qhov no mus rau 10,000 ib hnub. '