Xov Xwm

Lub Hnub Qub Loj Loj Loj Tseem Yuav Qhov Ua Tau Zoo Dua Digital

Ximoos Creasey
Hnub Monday, Kaum Hlis 29, 2018

Thaum dav-hom inkjet luam ntawv tshuab pib ua lag luam dav dav hauv xyoo 1990, ntau yam hauv kev lag luam ntseeg tias nws taw kev tuag knell rau kev tshuaj ntsuam luam ntawv.

Inkjet tau cog lus nrawm dua nrawm dua, nqus tsev kawm ntawv thiab muaj zoo dua - yog tias tsis zoo dua - cov txiaj ntsig zoo.

Zoo li txhua qhov kev tsim kho tshiab nws tau siv sijhawm ib pliag rau qhov kev saws me nyuam los xaiv, tab sis ze li 30 xyoo lawm cov kab, txawm hais tias kev muag khoom ntawm inkjet cov khoom siv ntau tshaj li qhov ntsuas ntawm cov khoom luam ntawv, qhov kawg tseem yuav muaj zog. Qhov tseeb hauv qee ntu kev lag luam nws zoo li txawm tau nce hauv av. Yog li qhov twg muaj tshuab luam ntawv tshuab yuav tsum tau yuav tsum muaj, leej twg yog cov tuam txhab luam ntawv ua kom nws muaj sia nyob thiab vim li cas nws ho tsis tuag ua kev tuag raws li cov neeg tau twv?

Ntau yam ua yeeb yam

Ib qho ntawm cov laj thawj tseem ceeb rau kev tshuaj ntsuam kev luam ntawv ntev ntev nws cov lus qhia ntau dua. Qhov ntawd yog qhov tseem ceeb tshaj plaws rau Leeds-based Xim Zaub, uas siv tshuaj ntsuam nias nrog nws cov ntawv loj loj-luam tawm digital.

Robert McLucas, tus thawj coj ntawm Lub Xim Muag Pom hais tias "Peb ntseeg txog cov thev naus laus zis niaj hnub no, tab sis tseem paub txog qhov tseeb ntawm cov txheej txheem luam tawm ib txwm muaj." "Muaj qhov sib xyaw screen thiab digital tso cai rau peb kom muaj peev xwm ua tau zoo thiab muaj qhov zoo tshaj plaws luam tawm rau txhua qhov project."

McLucas hais tias kev tshuaj ntsuam luam ntawv tseem yog ib qho loj ntawm kev lag luam thiab tam sim no tau suav tias yog cov txheej txheem luam tshwj xeeb uas tau thov ntau dua, tshwj xeeb tshaj yog rau "hwm hom" ua haujlwm raws li cov neeg lag luam paub txog cov kev txwv ntawm digital luam ntawv thiab txaus siab rau qhov zoo thiab versatility ntawm screen. Cov.

"Muaj ntau ntau zaus uas qhov screen luam tawm yuav tshaj qhov digital luam tawm, cov pom tseeb yog xim hlau thiab fluorescent xim, siab gloss UV varnishes thiab ua tiav tshwj xeeb," McLucas hais. “Kev luam tawm lub teeb xim mus rau cov xim tsaus tsaus tau yooj yim nrog cov ntawv sau tsaus muag. Lub zog zoo, lub teeb ci xim kuj tseem tuaj yeem ua tiav nrog lub vijtsam. "

Cov txheej txheem luam ntawv tseem tuaj yeem ua tiav nrog ntau ntawm cov ntaub ntawv uas digital presses yuav pom qhov nyuaj, thiab ua tsaug rau kev txhim kho hauv cov kua nruab, cov thev naus laus zis zoo thaum nws los tsim cov paib sab nraum zoov raws li nws muaj qhov ruaj khov, ruaj khov ua tiav uas yuav tiv fading thiab yuav nyob ruaj khov dua li digital luam, raws li McLucas.

"Rau kev kos npe tshwj xeeb tshaj yog, kev tshuaj ntsuam luam tawm tau teev ntau thiab ntau dua," nws hais ntxiv. “Cov cim ua kom pom muaj ntau dua ntais thiab tuav cov xim zoo dua thiab ntev dua. Sab nraud thiab hmoov coated paib signage yog kev deb dua thiab ruaj khov. Cov tshuaj ntsuam inks 'qhov tseem ceeb rau' acrylic thiab yas signage panels uas kov yeej cov teeb meem ntawm cov number case digital chipping raws cov kab txiav lawv kuj tuaj yeem yog thermo-tsim rau ib qho 3D ua haujlwm. "

Raws li muab tag nrho cov txiaj ntsig tseem ceeb hauv qee qhov kev tshuaj ntsuam luam ntawv kuj tseem muaj kev txuag nyiaj tseem ceeb dua lwm cov kev luam ntawv.

McLucas piav qhia "Cov neeg muaj nuj nqis zoo, rau cov xim nruab nrab hauv nruab nrab txog ntau ntau cov ntawv luam tawm ua rau pheej yig dua li digital," piav qhia McLucas. "Tus nqi nyob hauv 'teeb tsa' yog li qhov ntau dua qhov ntau thiab pheej yig dua txhua luam ntawv ua. Kev txuag loj yuav ua rau ntawm qhov ntau thiab qhov hloov pauv ntau zaus txo. "

Lwm lub lag luam luam uas nyiam cov nqi txuag tau los ntawm kev tshuaj ntsuam luam tawm ntawm qee yam haujlwm yog daim npav chaw tsim khoom Nitecrest, uas muaj ntawv xov xwm Sakurai.

John Hart, tus thawj coj ua haujlwm ntawm Nitecrest, hais tias lub tuam txhab siv cov ntawv xov xwm luam tawm cov xim hlau uas yog muaj tseeb - kub, nyiaj, tooj daj thiab ci ntsa iab - nkag mus rau cov yas txig nrog rau cov kua roj UV thiab cov chaw muaj xim zoo nkauj. Nws tseem ua tau cov varnishes uas sau tau yooj yim rau kev kos npe thiab luam tawm cov xim zoo-opacity mus rau cov yas ntshiab ntawm qhov Sakurai.

"Peb tau saib xyuas lub tshuab luam ntawv, tab sis xav txog kev nqis peev rov qab, cov nqi khiav thiab qhov tseeb koj tsis tuaj yeem luam tawm cov xim hlau muaj tseeb nrog cov thev naus laus zis, xaiv kev tshuaj ntsuam luam ntawv rau peb cov kev lag luam tshwj xeeb yog qhov tsim nyog," "Cov xov xwm Sakurai tsuas yog qhov zoo tshaj plaws muaj."

Nws hais ntxiv cov khoom siv high-opacity dawb inks yuav tsum muaj rau kev tsim khoom ntawm cov xim pob zeb tawv dub yas “tsuas yog siv tau los siv tshuaj ntsuam luam ntawv kom deb li kuv paub”.

Zoo li Nitecrest, Huddersfield-based loj-hom graphic graphic tshwj xeeb Leach kuj tseem ruaj siab rau kev tshuaj ntsuam tshuab luam ntawv vim tias muaj qee cov haujlwm uas lub tuam txhab ua haujlwm tsis yooj yim siv lwm cov txheej txheem luam ntawv, raws li Russell Wilson, tus thawj coj ntawm kev ua haujlwm ntawm kev lag luam.

Wilson hais tias, "qhov tseem ceeb siv [ntawm peb cov khoom siv luam ntawv] yog lub peev xwm luam ntawv rau cov qhua, phab ntsa thiab cov ntawv teeb tsa." "Muaj kev txawj ntse thiab muaj peev xwm luam tawm ntawm phab ntsa ua rau tus neeg muaj peev xwm nrog kev muaj tswv yim nrog lawv qhov chaw thiab txhim kho thaj chaw kom nws muaj peev xwm zoo tshaj plaws.

"Cov ntawv luam tawm ncaj qha rau phab ntsa thiab lwm qhov zoo sib xws muab cov ntawv sau ua super siab uas yuav nyob rau hauv ntau lub xyoo tsis hais qhov kev tsim txom ntau npaum li cas los ntawm tib neeg txhuam nws, thiab nws tuaj yeem tshem tawm tib neeg xaiv cov duab, zoo li vinyl. cut-outs. Standard screen printing muab cov ntawv luam tawm zoo rau ntau yam medias.

"Ntseeg peb, peb tau siv vijtsam luam tawm hauv qee qhov kev thov sib cav sib qhov twg tag nrho lwm txoj kev xaiv tsis nyob ntawm txoj haujlwm."

Leach muaj peev xwm nthuav tawm cov ntxaij vab tshaus li 3x2m thiab feem ntau ntawm kev ua haujlwm nws ua yog rau dab tsi Wilson piav raws li lub tuam txhab "cov neeg siv khoom cuab yeej cuab tam". Feem ntau ntawm cov haujlwm yog nyob rau ntawm kev tshuaj ntsuam luam ntawv rau phab ntsa, vuas thiab lwm qhov chaw tiaj tiaj, nrog rau kev ua cov khoom siv hlau zoo. Txawm hais tias Wilson lees paub txog cov txiaj ntsig tau los ntawm qee cov tshuab luam ntawv tshiab tshaj niaj hnub no, nws hais tias lub tuam txhab tseem tsis tau tig rov qab los ntawm lub tshuab luam ntawv tshiab.

"Peb tau yob-rau-yob UV luam ntawv, flatbed UV tshuab luam ntawv, zas xim-sublimation muaj peev xwm, cov ntawv luam ntawv muaj peev xwm nrog vinyl txiav tsab ntawv muaj peev xwm, tab sis txawm tias tag nrho cov kev xaiv no, tshuaj ntsuam luam ntawv tseem yog ib feem ntawm ntau cov haujlwm," nws hais ntxiv. "Peb muaj cov kws tshaj lij ua haujlwm ntawm cov tshuab luam ntawv uas paub meej tag nrho cov txiaj ntsig thiab zoo ntawm kev tshuaj ntsuam luam ntawv tseem yog qhov tseeb ntawm phau ntawv ua cov khoom siv Leach."

Qhov ntawd kuj muaj tseeb ntawm Leeds-based Awesome Merchandise, uas muaj cov khoom lag luam zoo nkauj ntawm cov khoom siv luam ntawv. Ntxiv rau tsib lub vijtsam tsis siv neeg ua haujlwm luam tawm tshuab luam ntawv rau cov ntawv luam tawm lub tuam txhab tseem muaj ob txhais tes rub tawm rau cov ntawv luam, uas feem ntau yog siv los luam ntawv t-shirts, hoodies, hnab thiab lwm yam ris tsho.

Txawm hais tias Lukas Hodson, tus thawj coj ntawm Awesome Merchandise, paub txog cov txiaj ntsig ntawm digital textile printing thiab yog qhov tshwj xeeb xav tau qee cov khoom siv tshiab ntawm cov khoom lag luam ntaus lub lag luam, nws hais tias cov txheej txheem tshuaj ntsuam muab cov xim thiab ua tiav hais tias digital presses "tsis tuaj yeem tsoo tam sim no ”Thiab yog“ feem ntau raug nqi rau qhov yooj yim ib-rau peb-xim ua haujlwm ntau dua 50 daim ”.

"Peb muaj cov tshuab luam ntawv ncaj qha-rau-tsoos tsho (DTG) rau luam tawm digitally luam rau textile, txawm li cas los xij, rau cov ntawv loj dua cov ntawv luam tawm sai dua, raug nqi ntau dua thiab peb muaj peev xwm ntaus Pantones thiab cov khoom tawv dawb zoo dua li saum toj kawg nkaus ntawm DTG tshuab, ”nws hais.

Niche ua hauj lwm

Qhov txiaj ntsig zoo no kuj tseem yog vim li cas kev tshuaj ntsuam luam ntawv pom qee zaus hauv tsev rau cov haujlwm zoo xws li kev ntim khoom. Saxon Ntim - ib feem ntawm pab pawg Smurfit Kappa - tau tsim cov ntawv luam tawm ua yeeb yam thawv lub thawv uas tau muag ntawm Royal Ascot rau lub tuam txhab hu ua Picnic Box UK rau ob peb lub xyoo dhau los.

Lub tuam txhab thaum pib tsim cov qauv luam ntawv digital kom Picnic Lub thawv rau cov neeg siv khoom, Cov Khoom Noj Khoom Haus Zoo British, tuaj yeem pom qhov twg luam ntawv yuav zaum ntawm lub thawv. Tau coj cov qauv kos npe tawm nws tsim 700 lub thawv loj tuag-txiav tawm ua yeeb yam nrog ib xim luam ntawv siv cov txheej txheem tshuaj ntsuam. Steve Fairman, tus thawj coj ntawm Picnic Box UK, hais tias nws "zoo siab thiab txaus siab heev" nrog lub phij cuam thawv thiab qhov ua tiav ntawm txoj haujlwm no tau ua rau muaj kev nug ntxiv rau cov xwm txheej yav tom ntej suav nrog kev sib tw Cheltenham.

Zoo li Saxon, Simpson Group kuj muaj ntau cov neeg siv khoom zoo siab uas nquag rov qab xaiv cov haujlwm luam ntawv. Lub tuam txhab ua haujlwm Svecia Sam X5 1.6x2.6m automatic tshuaj ntsuam luam ntawv xovxwm txhawb los ntawm CST digital ua cov khoom siv los ua txoj haujlwm ntau, raws li David Dowson, tus thawj coj ua haujlwm, uas tau ua haujlwm nws ua haujlwm rau Sam X5.

Dowson piav qhia "Cov txheej txheem tshuaj ntsuam tso cai rau peb muaj lub peev xwm los khiav tshwj xeeb xws li glitter, nws yog xim hlau, fluorescent, ci ntim, thiab lwm yam," piav qhia Dowson. "Tsis muaj ib yam ntawm cov teebmeem no tau ua tiav nrog digital lossis litho thev naus laus zis thiab xws li Sam X5 yog ib qho khoom tsis khoom ntawm lub hlis dhau los ua Christmas uas cov neeg siv khoom xav nrhiav qee yam tsis txawv hauv khw."

Nws hais ntxiv tias lub tuam txhab tseem siv Sam X5 txuas nrog cov thev naus laus zis los muab cov "zoo zoo, cov duab puv xim" nrog cov teebmeem tshwj xeeb xws li kub dhau los lossis lub ntsej muag lub ntsej muag.

Dowson hais tias, "Peb qee tus neeg siv khoom lag luam xav tau nws [luam ntawv luam ntawv]," hais tias. "Lub vibrancy thiab qhov tob ntawm cov tuam txhab xim lossis tshwj xeeb Pantones yog qhov yuav tsum muaj thaum luam tawm lub qhov rai backdrops raws li qee yam.

"Thaum qhov kev nce qib hauv kev siv thev naus laus zis tau txhais tau hais tias qhov nrawm thiab qhov loj ntawm lub vijtsam luam ntawv muaj peev xwm sib phim, cov Pantone tshwj xeeb tseem muaj teeb meem rau ntau lub tshuab digital. Tsis tas li ntawm ib sab ntawm lub vijtsam luam ntawv yog nqi luam ntawv. Peb nquag khiav 1,000 daim nplooj ntxiv, uas tsuas yog tsis muaj txiaj ntsig zoo rau feem ntau cov xovxwm hluav taws xob. "

Kev txhim kho yuav ua mus ntxiv rau inkjet tshuab hauv lub xyoo tom ntej, uas yuav tsis ntseeg tias pom nws ntxiv noj rau hauv kev tshuaj ntsuam luam ntawv kev lag luam feem, tab sis ua tsaug rau cov khoom zoo, muaj txiaj ntsig zoo thiab tus nqi siv tau los ntawm kev tshuaj ntsuam nws yuav tshwm sim rau txhua yam ntawm cov tuam txhab uas tau pab txhawb rau cov ntawv no, nws tseem muaj lub neej tom ntej zoo yav tom ntej.


Koj Tseem Yuav Zoo Li

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