Qhov loj tshaj cov ntawv sau npe hauv cov chaw muag khoom thiab POP cov cim ua tawm ntawm cov tawv tawv tawv tau hloov chaw los ntawm cov xov kab digital thiab cov duab. Cov paib digital muaj duab zuj zus mus. Lub thev naus laus zis yog txoj kev raug nqi hauv kev nyiam thiab nyiam cov neeg siv khoom, raws li John Steger, Kaston Group, ntxiv tias qhov yooj yim kuj tseem ceeb hauv kev xa xov.

Steger piav qhia txog "Ntau lub tuam txhab tau hloov chaw los ntawm cov tswv yim nyuaj thiab cov duab kos rau qhov yooj yim dua thiab cov duab ntawm lub cim, thiab cov cim khw muag khoom tau ua raws li chav kawm," Steger piav qhia. "Peb pom qhov yooj yim no ntawm kev kos npe los ntawm kev xa npe mus rau kev xa xov raws li kev nce zuj zus. Cov neeg yuav khoom niaj hnub no rub tau ntau txoj kev sib txawv uas cov duab yooj yim tuaj yeem sawv ntawm cov neeg coob coob. ”

Ntau qhov chaw rau paib

Lwm qhov sib xws hauv cov cim xa khoom muag yog txav dhau ntawm cov phab ntsa ib txwm thiab cov paib signage los nthuav qhia cov paib ntawm ntau qhov chaw.

Martha Prouty hais tias, “Cov ncauj lus ntawm lub khw muag khoom tam sim no suav nrog txhua yam ntawm txee, qab nthab, thiab phab ntsa sau npe mus rau cov paib taw qhia txog pem teb,”Qhia2 Tsis Tau, tus kws tsim khoom lag luam thiab cov tub lag luam muag khoom lag luam ntawm cov chaw muag khoom taw tes. "Peb pom muaj kev txaus siab ntau dua thiab siv cov khoom siv nrog cov paib uas tau siv rau lawv thiab hauv kev txiav txim siab pem teb thiab khawm qhov rai."

Prouty kuj pom tsawg dua kev siv ntawm cov khoom lag luam signage nyob rau hauv cov ntawv qhia tus kheej, cov tsis muaj npe tsis muaj npe, thiab cov ntawv tshaj tawm uas tsis ncaj ncees. Hloov chaw, txoj kev loj hlob yog nyob hauv digital thiab digital signage, tshwj xeeb yog video, digital thiab sib tham sib; qhov ntev / 3D; contoured thiab tig lus pom; cov xov xwm multimedia; cov ntawv tshaj xo hauv digital; thiab collage qhia.

“Cov khoom siv xyoob ntoo thiab cov qauv tshiab niaj hnub yog qhov sib tw rau cov neeg muaj npe. Cov khoom sib xyaw uas tso cai rau kev tsim cov cim 3D muaj npe tseem nrov, "Prouty ntxiv.

Kuj tseem muaj qhov hloov pauv nyob rau yav dhau los ib mus rau ob xyoos los ntawm kev xa xov yooj yim hauv kev xa npe rau cov phiajcim uas txhawb lub koob npe thiab tsim kom muaj tus neeg siv khoom.

Prouty hais tias "Kev hloov pauv ntawm tus cwj pwm coj mus ncig yuav cuam tshuam txog kev kos npe rau," Prouty hais. "Cov khw muag khoom tau lees paub qhov xav tau los nyiam cov neeg siv khoom lag luam nrog cov kev sib txuas lus tshiab los koom nrog tus neeg siv khoom noj thaum muaj kev sib tw ntau ntxiv hauv thiab offline. Cov khw muag khoom yeej nrhiav qhov tseeb ntawm lawv cov hom. "

Kos npe rau hauv cov chaw loj

Qhov kev tso kawm ntawm cov lus no kuj tau hloov ntau lub xyoo hauv kev mob siab rau nyiam cov neeg siv khoom ntau.

“Peb tab tom pom tias qhov chaw tsheb loj nyob sab hauv thiab sab nraud yog cov paib muaj npe nkag rau thaj tsam kom tau txais txiaj ntsig zoo tshaj plaws. Daim paib tseem nrov tau rau ntawm cov khw muag khoom muag los txhawb ua kev muag khoom thiab saum qab nthab thiab hauv pem teb rau kev tawm ntawm lub cev, "Prouty hais.

Qhov rais thiab cov plag tsev tau dhau los ua nrov rau qhov kev tso kawm ntawm txhua hom phiaj los ntxiv rau cov neeg siv khoom kev paub, hais Jen Smithson,Post Up sawv Inc., tus muag khoom ntawm kev cai chij sawv, khoom lag luam muag khoom lub rooj muag khoom, thiab cov khw muag khoom muag.

"Kev tshaj tawm ntawm lub qhov rais thiab cov plag tsev tsis yog qhov tshiab, tab sis raws li cov chaw muag khoom tsim kom muaj kev xav ntau dua thiab muaj kev paub dhau los, lawv tau mus rau qhov chaw cim tsawg dua," Smithson hais.

Qhov ntawd vim tias cov chaw muag khoom yuav tsum tau sib tw nrog kev yuav khoom hauv online thiab pom tias cov paib sim qhia yog ib txoj hauv kev ua.

"Vim li cas kuv thiaj xav mus rau lub khw muag khoom thaum kuv tuaj yeem ua tau kuv qhov kev yuav khoom los ntawm kev nplij siab hauv kuv lub tsev?" Smithson zoo. "Cov neeg muag khoom yuav tsum tau nthuav tawm cov txheej txheem rau cov neeg xav tau nyiaj sai. Cov lus teb feem ntau los nyob rau hauv daim ntawv ntawm kev tsim ntau ntawm 'kev paub' dua li tsuas yog qhov chaw hauv khw. Daim paib cim rau hauv cov chaw sib txawv tuaj yeem pab tsim qhov chaw teeb tsa rau cov kev paub ntawd. "

Kev kos npe tshwj xeeb tuaj rau hauv ntau yam khoom lag luam, xws li cov qhov rai ntaub, vinyl decals, thiab hauv pem teb txiav.

Smith hais ntxiv nrog rau "keeb kwm yav dhau los kom paub meej thiab yog haiv neeg dawb." "Hauv pem teb decals yuav tsum muaj muaj zog adhesion, tab sis feem ntau cov neeg siv khoom zoo li ntxiv cov yam ntxwv ntawm muaj lub decal yog repositionable."

Xws li, Post Up Stand tau pom qhov poob qis me ntsis hauv kev yuav khoom ntawm cov tsoos signage kho vajtse, txawm hais tias cov paib signage (snap ntas thiab chij sawv, piv txwv) tseem nrov, raws li Smithson.

"Tab sis raws li cov ntawv tshiab ntawm cov paib tawm tshiab thiab thev naus laus zis coj los tsim cov tshuab luam ntawv tshiab, digital signage, thiab ntau dua, peb cia siab tias yuav pom qhov tseeb ntawm cov cim tsoos tsawg dua," Smithson hais.

Kev xaiv rau ntaub ntaub

Raws cov kab no, nyob rau hauv peb mus rau tsib xyoos, cov neeg muag khoom tau xaiv rau ntaub ntaub dua li cov xaim xaim hluav taws vim tias lub cev muaj ntau hom kev kos npe, hais tias Jesse Diamond, tus tswv ntawmGrafX Pawgthiab Duab Duab Paj Ntaub Ua Haujlwm hauv Boulder, Colorado, uas muab cov ntawv cim npe, cov khw muag khoom muag, thiab cov dai kom zoo nkauj, ntxiv rau kev yees duab thiab kev kos duab zoo nkauj thiab thav duab.

Cov phiajcim tau siv rau ntau yam kev siv, xws li wayfinding, cov npe khoom npe, kev ua neej thiab khoom siv duab, thiab décor. Cov phiajcim tau mob siab rau cov haujlwm me me, cov haujlwm xav tau.

“Lawv tsuas yog yooj yim rau nruab. Lawv tau yooj yim txav mus los hauv teb chaws yog tias koj tau ua lag luam hauv tebchaws, thiab lawv tau zoo. Lawv zoo nkauj heev, "Pob Zeb Diamond sib cav, piav qhia tias vim tias cov phiajcim ua tawm ntawm cov ntaub, lawv tuaj yeem muab tais thiab muab ntim rau hauv lub thawv dua li siv lub raj lossis rau ntawm cov pallets thaum muaj cov paib sib txawv.

Feem ntau nrog cov ntaub ntawm cov ntaub, cov khoom siv (feem ntau yog polyester) yog xim-sublimated nrog tus cwj mem hloov, lossis cov duab ncaj qha luam tawm rau ntawm daim ntaub. Cov ntaub npuag muaj qhov sib txuas silicone kom nruj nws, thiab qhov ntug ntawd tau muab tso rau hauv cov channel ntawm thav duab, uas ua rau ntau dua versatility ntawm qhov signage.

"Tam sim no, lawv tau ua cov cuab yeej zoo uas muaj peev xwm ua tau zoo nkauj, cov duab nraaj," Pob Zeb Diamond ntxiv.

Cov duab kos tau yooj yim tau hloov, txawm hais tias lawv ua haujlwm zoo dua nrog kev kos npe loj dua rau qhov pom ntawm daim duab. Kev tshaj tawm kuj tseem tuaj yeem tso tawm qhov dub dub kom tso cai rau luam tawm ntawm ob sab.

"Lawv muaj cov ntawv tshwj xeeb rau lawv, yog li cov kua mem qhuav tsis los ntshav ntawm lawv," Diamond piav qhia.

GrafX siv cov khoom siv rov ua dua tshiab, eco-phooj ywg thaum tsim nyog. "Rau peb, nws yog qauv rau peb cov neeg tau thov nws," Pob Zeb Diamond hais tias. “Lawv tsuas tsis xav khaws dab tsi thiab muab pov tseg. Yog tias lawv rov mus ua dua tshiab, qhov ntawd yog ib qho nyiaj pub ntxiv. ”

Daim paib chij tawm kuj txav mus deb ntawm cov ntaub hlua nkauj mus rau ntaub, tsawg kawg rau kev siv sab hauv tsev. "Nws yooj yim dua li hais txog ntaub npuag thiab duab."