Digital Print Tech Nqa Npuag Tsim Kev Ua Si Kom Qib Qib Tshiab

Nws hais tias "Peb pom cov digital luam ntawv luam tawm tau qhia zoo ntawm cov tsoos ua lag luam ntaub," "Ntau thiab ntau tus neeg tau txais kev pabcuam xav tau zoo rau ib puag ncig thiab zoo rau lub sijhawm, thaum tswj kev cia siab rau qee yam sib txawv. Peb kuj pom kev xa rov qab mus rau kev tsim khoom hauv zos thiab qhov kev thov rau cov khoom lag luam zoo uas yuav tuaj yeem ua rau tus kheej kom cov neeg tuaj yeem ua cov khoom lawv tus kheej. "

Hauv qee qhov kev txheeb cais, cov txheeb cais tau txhawb nqa qhov pom. Cov ntaub luam ntawv ua lag luam raws li tag nrho, raws li Smithers Pira qhiaLub neej tom ntej ntawm Digital Textile Luam Ntawv rau 2021, yuav ntau dua ob zaug hauv tus nqi los ntawm 2021, txij li $ 1.3bn (£ 950m) hauv 2016 kom txog $ 2.6bn. Qhov tseem ceeb hauv txoj kev loj hlob ntawd, raws li John Nelson, tus thawj saib xyuas haujlwm sau ntawv, Smithers Pira, yuav yog qhov nce ntawm cov luam ntawv digital.

Nws tau piav qhia "kev loj hlob txhua xyoo rau cov txheej txheem digital yog 17.5% toj ib xyoos, hos cov txheej txheem analogue nws tsuas yog ib puag ncig ntawm 3%,"

Txawm li cas los xij, rau digital, uas yog 17.5% ntawm tsis ntau. Nelson hais tias, "Nws tseem nyob ib puag ncig 2% -3% ntawm cov lag luam luam tawm thoob ntiaj teb, uas yog ua yeeb yaj kiab.

Yog li digital tseem muaj kev ntes kom tau ntau. Tab sis Cov Me Nyuam Txoj Cai, cov digital yeej yog lub peb hlis ntuj thiab thev naus laus zis tau nce qib sai sai los pab txhawb qhov kev hloov ntawd kom ntau thiab ntau dua ntawm cov ntaub luam ntawv ua lag luam tau ncav cuag.

Yog li qhov twg tau txais txiaj ntsig ntawm cov lus dag digital, dab tsi yog cov thev naus laus zis zoo tshaj plaws los tso nyiaj rau kev lag luam, thiab cov khoom hloov mus sai sai?

Raws li nrog ntau cov haujlwm, qhov tsis txaus siab ntawm digital yog qhov muaj peev xwm tsim kev ua haujlwm luv thiab kev ua haujlwm, ceev ceev thiab ntawm tus nqi sib tw thiab uas yog nce raws li qhov kev thov ntawm cov neeg siv khoom.

Nelson hais tias "hais txog kev muaj tswv yim, xws li lwm cov ntawv luam tawm, cov qauv siv tes ua haujlwm pub dawb rau tes tsim thiab pov thawj luv cov ntaub npuag cov khoom lag luam, thiab ua rau tuaj yeem hloov kho cov ntaub uas tsis muaj kev cuam tshuam," "Muaj cov lag luam digital mus tau nrog kev xav tau nyob rau hauv cov lag luam khaub ncaws rau cov khoom lag luam qis dua thiab ntau lub caij nyoog mini ntawm kev zam. Thiab tsim lawv tus kheej tuaj yeem faib tau yooj yim ntawm web-to-print platforms. "

Digital yog qhov tsim nyog

Cov menyuam yaus hais tias qhov no thiab hais tias digital tsis yog ib qho kev xaiv tabsis yog ib qhov yuav tsum ua tamsis no ntawm kev lag luam muaj tswv yim zoo.

Nws piav qhia "Peb tuaj yeem tsim nyob nruab nrab ntawm ib meter thiab 50 metres ntawm bespoke cov ntawv luam rau peb cov neeg siv khoom hauv ib lossis ob hnub," "Cov qib ntawm kev sim thiab kev coj ua yog qhov thib ob vim tsis muaj vim peb cov txheej txheem ntau lawm tau ntsuas rau kev nrawm thiab ua haujlwm zoo yam tsis muaj qhov poob. Muaj zoo tsis muaj qhov txwv rau txoj haujlwm me me uas peb ua, yog li cov neeg siv tau tuaj yeem sim lawv cov tswv yim muaj tswv yim; lawv tuaj yeem tau txais qee yam tshwj xeeb hauv ob peb hnub. Lawv muaj tsawg dua kev txwv thiab muaj kev tswj hwm ntau dua. "

Puas yog cov thev naus laus zis tsim lub khw rau qhov no lossis cov khw tsim lub thev naus laus zis puas tsim? Cov cuab yeej digital yeej muaj nyob rau qhov kev xaiv pov thawj rau xyoo tab sis muaj qhov zoo nyob rau sab tech thiab kev xav tau ntawm cov neeg siv khoom. Raws li thev naus laus zis thev naus laus zis muaj peev xwm, kev ua lag luam txeeb lub sijhawm thiab nkag mus rau cov ris tsho tau dhau los ua cov kav dej loj, thawb lub thev naus laus zis ntxiv.

Janet Warren, tus tswv ntawm Print Me pretty hais tias, "Cov tshuab luam ntawv digital txhais tau hais tias kev luam ntawv me me yog ua tau," "Qhov no txhais tau tias txhua tus neeg tuaj yeem tau txais lawv cov qauv tsim ua paj ntaub. Hloov qhov luam tawm tsawg kawg hauv pua pua lossis txhiab txhiab mev, Kuv tuaj yeem luam tawm los ntawm 20cm square. "

Txhua yam ntawm tshirt luam ntawv mus rau cov khoom siv kis las mus rau cov khoom vaj khoom tsev thiab hnab yog tam sim no cov neeg siv khoom siv, nrog cov luam ntawv zoo li Contrado thiab Print Me Zoo muag ncaj qha thiab hom loj xws li Tsis Nyob Ntawm Txoj Kev muag los ntawm ntau tus neeg muag khoom. Thiab tseem muaj qhov kev ua lag luam muaj txiaj ntsig, ib yam nkaus, nrog bespoke lub qhov rai tsom, kev tshwm sim chij thiab khw muag khoom hnav.

Tab sis cov khoom siv dab tsi thiab cov txheej txheem luam ntawv koj xav tau kom vam meej hauv khw no? Zoo nws nyob ntawm qhov khoom.

Hauv kev lag luam kev lag luam rau cov kev tshwm sim thiab cov khoom lag luam muag khoom muag, Stephen Arthur, tus thawj coj ua haujlwm ntawm MediaCo, hais tias cov thev naus laus zis tshiab tshaj plaws ua cov khoom lag luam dav dav yog qhov tseem ceeb - ntawm nws cov khoom siv yog EFI Vutek FabriVu.

"Kev txhim kho ntawm cov ntaub luam ntawv tshuab tau loj hlob ntau yam nyob rau xyoo tas los no, hais txog kev luam ntawv ceev thiab pom meej meej, xim gamut, kev sib piv, ntau yam ntawm cov khoom siv thiab cov ntawv thov kawg. Txoj kev loj hlob tsis ntev los no yog kev qhia txog 5m thoob plaws luam ntawv. Qhov no qhib lub sijhawm rau kev dav dav tsis pom kev zoo, uas tau txwv yav tas los rau 3.2m, "nws piav qhia.

Nws ntseeg tias kev zas xim-sublimation yog qhov yuav tsum muaj cov qauv rau kev ua lag luam no.

"Sib piv nrog rau lwm txoj kev luam tawm ntaub, zas-sublimation muab cov txiaj ntsig zoo tshaj plaws hais txog qhov kawg ntawm daim duab zoo," nws hais tias. "Dye-sublimation cov ntawv luam tawm muab cov ntawv nthuav tawm me ntsis, piv rau UV luam tawm cov ntaub ntawv, thiab qhov me me ntawm qhov ncab no ua rau nws yooj yim kom haum cov duab rau thav ntawv thiab rub tawm ib qho kev tsis yooj yim. Qhov no txhais tau tias seamless puv xim duab rau cov phab ntsa npog, kev nthuav qhia rov qab, thiab cov zoo li, hloov ntau tsoos kev daws teeb meem ntawm cov laug cam, uas xav tau kev teeb tsa loj heev. Cov nyhuv yog qis dua kev faib khoom thiab nruab nqi, txhim kho sai dua thiab de-rig thiab txhim kho kev noj qab haus huv thiab kev nyab xeeb los ntawm kev txo lub cev. "

Ntawm cov neeg siv khoom, qhov chaw Tus Menyuam ntseeg tias ob qhov sib xyaw ua ke txhais tau tias kev ua lag luam tuaj yeem ua tau.

"Peb siv cov xim muaj xim thiab zas xim rau kev sib luag, tab sis tsis hnov ​​mob vim nws ib puag ncig hneev taw," nws piav qhia. "Ob txoj kev luam tawm no tau txais txiaj ntsig los ntawm lub sijhawm tshiab hauv thev naus laus zis rau kev tsim khoom thiab kev ua tiav ntawm kev txiav txim, uas ua rau peb yoog thiab tuaj yeem ua raws thiab hloov pauv sai raws li kev thov."

Qhov tseem ceeb, Cov Menyuam yaus tau sib cav hais tias kev hloov ntawm ob txoj kev txhais tau tias nws tuaj yeem xa cov khoom lag luam zoo, ntawm tus nqi zoo, rau tus neeg yuav khoom, qhov twg los ntawm kev lees yuav tsuas yog ib ntawm ob yuav txo qhov flex hauv qhov nws tuaj yeem muab.

Qhov ntawd tau hais tias, Warren tsuas yog opts rau xim nqaij tawv. Txawm hais tias nws lees tias nws tsis hnav zoo ib yam li lwm txoj kev, nws txhais tau tias nws tuaj yeem xa cov khoom lag luam ntawm tus nqi pheej yig dua. Lwm qhov laj thawj nws xaiv rau nws, ho, yog vim nws ntseeg tias nws yog qhov kev xaiv zoo tshaj plaws hauv eco.

Nws hais tias "Tus cwj mem kua muag tsawg, tsis muaj dej, tsim nyog siv hluav taws xob thiab tsis muaj cov ntaub ntim khoom ntau dhau," nws hais.

Cov ris tsho ntsuab

Lub kaum sab xis eco yog qhov tseem ceeb hauv kev tsim ntaub luam ntawv - tshuab luam ntawv ntxhov siab tias qhov no yog qee yam uas cov neeg siv khoom tseem xav tau thoob plaws ntawm kev sib txawv ntawm cov ntaub luam ntawv teeb.

Cov menyuam hais tias "Peb xav tias cov neeg siv khoom thiab cov tswv yim xav zoo ib yam." "Peb ua txhua yam kom xaj khoom tsuas yog luam tawm qhov peb xav tau. Peb cov dej ntim yog dej raws; peb tsis siv roj los yog kev kho dej hauv cov txheej txheem; nws siv hluav taws xob tsawg heev thiab, raws li peb yog London raws li thiab ntau ntawm peb cov neeg muab khoom thiab cov neeg muas zaub tau nyob hauv UK thiab EU, muaj kev thauj mus los tsawg heev. "

Nws hais tias nws tsis yog tsuas yog hais txog kev luam ntawv, tab sis cov ntaub ntawv koj tuaj yeem luam tawm, thiab. Nws tau qhia tias "qee cov ntaub ntawm peb cov ntaub yog eco cov ntaub thiab qhov no yog thaj chaw loj hlob uas peb tsom mus rau," "Peb xav kom siv cov polyesters siv dua tshiab thiab txais tos cov kev hloov pauv ntawm kev xav tau los ntawm hnyav ib puag ncig kev tsim ua paj rwb rau cov khoom sib xyaw lossis rov ua dua tshiab, uas peb pom pom zoo nkauj thiab qhia cov ntawv tshiab."

Nelson hais tias inkjet tau ua rau muaj kev loj hlob ntawm kev ua haujlwm hauv eco. "Cov txheej txheem no tuaj yeem siv dej tsawg li 20 litres ntawm cov dej los ua cov luam ntawv hauv qab ib kg - rau cov paj rwb yuav ua tau ntau txog 10,000 litres ntawm ib phaus,"

Thiab Arthur hais tias kev txhawj xeeb hauv eco yog qhov tseem ceeb: "Peb kev nqis peev hauv thev naus laus zis, cov khoom siv thiab cov khoom siv tau raug tsav los ntawm kev txhim kho ib puag ncig kev ua tiav, kev saib xyuas cov khoom siv thiab kev ua haujlwm zoo."

Tab sis puas muaj cov kev xaiv tech txaus tawm muaj rau cov luam ntawv uas xav tau los nqis peev ntawm cov lag luam digitally-pabcuam kev ua lag luam? Puas yog thev naus laus zis ua yam nws xav tau thiab yog tias tsis yog, qhov kev loj hlob thaum kawg yuav ploj mus vim li cas?

Nelson pom kev loj hlob ntxiv nyob ntawm lub qab ntug tab sis lees tias digital tseem tsis sib tw ntawm tus nqi rau kev khiav ntev - yog li ntawd yog thaj chaw ua haujlwm thiab peb yuav pom qhov tawg ntawm qhov digital thiab cov tshuaj ntsuam luam ntawv sau txog qhov ntev khiav nrog txhua qhov iteration ntawm lub thev naus laus zis.

Tab sis tam sim no, Warren hais tias qhov kev luam ntawv zoo ntawm nws Mimaki TX300 yog qhov uas nws xav tau thiab cov khoom lag luam nws muaj peev xwm ua tau raws li qhov xav tau ntawm cov neeg siv.

Cov menyuam yaus pom zoo tias qhov twg peb nyob tam sim no nrog thev naus laus zis yog qhov kev ua lag luam dhau, tab sis nws tau hais tias cov ntawv thov tshiab yog qhov tseem ceeb thiab nws yuav npaj hloov mus rau txhua yam uas cov tuam ntxhab tuaj yeem muab tau.

"Nws yog qhov tseem ceeb los nqis peev hauv cov thev naus laus zis tshiab," nws piav qhia. "Txoj kev hloov ntawm tus qauv tshiab, cov cuab yeej siv thiab cov tswv yim nrawm nrawm rau qhov no yog qhov nyuaj, tab sis ib qho ua tiav. Tech tab tom hloov sai heev, yog li cov tswv yim tshiab tau ntws tawm sai. Luminous, nws yog xim hlau, nrog rau cov xov hluav taws xob (xav tias teeb pom kev zoo, ntaub ntxaij, kev kuaj xyuas lub cev) yog cov uas peb tsis ua, tab sis tuaj yeem pom lawv hauv peb lub zeem muag rau peb txoj kev txhim kho. Raws li cov kev tawm tswv yim tshiab no dhau los ua qhov tsis zoo thiab cov kev lag luam xav kom lawv nce siab peb yuav tuaj yeem hloov kho peb txoj hauv kev los tsim cov khoom no ib yam nkaus. "

Nws thiab lwm tus muaj lub siab xav kom taw tes tias nws tsis tas yuav cov chaw tsim khoom lossis cov luam ntawv uas tsav cov lag luam no, txawm hais tias, nws yog cov neeg yuav khoom. Qhov txwv ntawm cov ntaub luam ntawv yuav tsum yog cov kev txwv ntawm lawv txoj kev xav, hais tias Cov Menyuam.

Nws tau hais tias "Qhov kawg, peb xav kom cov neeg muaj tswv yim coj lawv txoj kev xav mus rau lub neej thiab cia lawv ua qhov lawv ua tau zoo tshaj plaws ... tsim thiab tsim cov txiaj ntsig zoo tshaj plaws,"

Qhov ntawd yog qhov haujlwm nyuaj ua kom tiav rau txhua tus neeg siv khoom tam sim no, tab sis tsawg kawg sim kom mus txog lub hom phiaj ntawd, cov xov xwm luam tawm digitally tau noj nyob rau ntau qhov chaw ntawm cov ntaub luam ntawv ua lag luam, thiab qhov chaw siab tshaj qhov kev xav ntawm cov neeg siv khoom hauv cov haujlwm no, qhov ntau qhov peev txheej ntau rau cov tshuab luam ntawv.